BearPlex partnered with Win-Win, a mediation service with a 35-year legacy, tasked with revamping their online presence to highlight their expertise and values. The goal was to transform their website into a digital haven that not only displayed Win-Win's impressive track record but also resonated with their commitment to fairness, confidentiality, and empathy.
Challenge
The challenge was twofold: to design a website that reflected Win-Win's industry stature and ethical approach, and to simplify the navigation for diverse legal services, making it engaging and accessible for users in distress.
Process
- Strategy: Initial meetings with Eric Wannon helped us understand Win-Win's ethos, guiding our design and content strategy.
- Design and Development: We created a sophisticated homepage that invites users into Win-Win's world, emphasizing their success metrics and values.
- Content Creation: Collaborating closely with Win-Win, we developed compelling, clear, and SEO-optimized content for key pages including "About" and "Practice Areas."
- User Experience: A streamlined UX design ensured users could easily navigate the mediation process, enhancing user engagement and reducing stress.
- Blog Development: A new blog section was added to establish Win-Win as a thought leader and engage with the audience on a deeper level.
Results
Post-launch, Win-Win saw a noticeable increase in client inquiries and a 40% boost in "Contact" page submissions. The website's articulation of Win-Win’s core values led to an influx of positive client feedback, bolstering their online reputation.
Conclusion
BearPlex's redesign of the Win-Win website has successfully positioned the firm as a leader in mediation services online, marrying professional excellence with a user-friendly experience. This project underscores BearPlex's expertise in creating digital solutions that resonate with clients and showcase the unique strengths of our partners.